York, UK – September 2026 – Trustmarque Ultima (TMU) today unveiled its new brand identity, marking a defining milestone the evolution of our business, bringing together the combined strengths, expertise and capabilities of Trustmarque and Ultima.
The new identity captures the role TMU plays in helping organisations navigate complexity, accelerate progress and realise greater value from technology. By combining exceptional people, deep technical expertise and the power of technology, the business enables customers to achieve meaningful outcomes and create lasting competitive advantage.
The brand was launched at Fusion Live 2026, Trustmarque Ultima’s flagship customer and partner event, held at Magazine London on 17 September. Bringing together over 600 customers, over 100 partners and some of the industry’s leading technology voices, the event provided the ideal backdrop to unveil a brand that reflects the scale of the business, the strength of its expertise and its vision for the future.
At the heart of the identity is the Advantage Point: the point at which technology, expertise and ambition come together to create momentum. Its spinning-top symbol represents perpetual motion, making the link between this idea and the energy, movement and progress Trustmarque Ultima creates for customers. It embodies the belief that progress is achieved when the right capabilities are connected with purpose, helping organisations move faster, make smarter decisions and unlock greater value from their technology investments.
The new brand reflects what Trustmarque Ultima enables for its customers: clarity, momentum and meaningful progress through technology.
Simon Williams, Chief Executive Officer of Trustmarque Ultima, said:
“This brand is a clear expression of the business we have become. TMU brings together outstanding people, deep expertise and technology that works harder for our customers.”
“TMU is “Technology Made Unstoppable” - reflecting how we work alongside our customers every day, turning complexity into clarity, connecting people and technology, and creating momentum that lasts. We operate close to the systems, decisions and challenges that matter most, helping organisations unlock lasting advantage.”
“Fusion Live was the right place to launch it. The event is about bringing customers, partners and experts together to shape what comes next, and our new brand captures that same energy, connection and ambition. It reflects our belief that when the right people, expertise and technology come together, technology becomes unstoppable.”
Backed by One Equity Partners (OEP) and Apse Capital, Trustmarque Ultima brings together more than 1,000 specialists supporting over 3,000 customers across the public and private sectors. Its connected capabilities help organisations strengthen resilience, simplify operations, accelerate delivery and unlock greater value from technology.
The brand is grounded in three principles: embedded where it matters, from service to momentum and outcomes as proof. Together, they put the customer reality first and make the measure of success clear: stronger resilience, simpler operations, faster delivery and lasting advantage.
Paul Waters, Elmwood Client Partner, added:
"The brief was to create a brand that reflects the scale and ambition of the combined business. In a category where most brands look and sound the same, The Advantage Point gives Trustmarque Ultima something uniquely its own. It's the visual and verbal expression of Technology Made Unstoppable — the idea that technology and people, together, are the real driving force behind the business. An identity that’s distinctive enough to stand apart, and built to grow as the business does."
The identity will now roll out across Trustmarque Ultima’s digital platforms, customer communications, events, templates and marketing channels, creating one joined-up brand experience for colleagues, customers and partners.
Trustmarque Ultima is one of the UK’s leading technology solutions and services providers. Working inside customers’ critical environments, it helps organisations build secure, resilient and high-performing technology foundations that deliver measurable outcomes.
Bringing together the heritage and expertise of Trustmarque and Ultima, the business supports customers across cloud, cybersecurity, automation, data, digital workplace, enterprise connectivity and managed services.
Backed by One Equity Partners and Apse Capital, Trustmarque Ultima combines enterprise strength with human closeness, turning technology into momentum, value and lasting advantage.
